Woodland Lure: Gear Up for the Great Outdoors.

Asheville's premier destination for quality fishing tackle, expert advice, and guided trips.

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What We Offer

Premium Fishing Gear

A curated selection of rods, reels, and lures from trusted brands.

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A fishing guide helping a client on a river

Expert Guided Tours

Explore the best fishing spots in Western North Carolina with our experienced guides.

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Workshops & Repairs

Learn new skills at our fly-tying workshops or get your gear back in top shape.

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Live Bait & Tackle

The freshest live bait and all the tackle you need for a successful day on the water.

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Staff Picks

The Riverbend Fly Rod

Our top-selling, lightweight fly rod offering unparalleled sensitivity and casting precision. Perfect for mountain streams.

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"Asheville Streamer" Custom Lure

Hand-tied by our local artisans, this custom streamer is designed to attract the most elusive trout in WNC.

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Woodland Lure Performance Shirt

Stay cool and protected with our new moisture-wicking and UV-resistant fishing apparel.

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From Our Community

"The guided tour with Woodland Lure was an unforgettable experience! Our guide, Mark, knew all the best spots, and we caught some beautiful trout. Highly recommend!"

Sarah L., Asheville, NC

"The staff at Woodland Lure are incredibly knowledgeable and friendly. They helped me pick out the perfect rod and reel, and I've been getting great results ever since!"

David P., Hendersonville, NC

"I attended the fly-tying workshop and was amazed at how much I learned in just a few hours. Fantastic instructors and a great community feel."

Emily R., Waynesville, NC